Hydra's tone of voice

Simon Wijckmans

Product Lead at Hydra

Hi there, welcome to our tone of voice doc. This is a brief insight in how we seek to communicate.

Less is more

Let’s cut to the chase, there’s a lot of database content. We strive to keep things simple, clear, and short. For those looking to deep-dive on the foundational concepts, we’ll link out to comprehensive industry documentation and papers.

Our users are both deep database experts and pragmatic app developers. We don’t want to frustrate either. Therefore, we default tone to simpler explanations but will include advanced topics for power users. If your a Postgres veteran, it’ll be easy to skim over the basics and get to the good stuff.


Hydra is a startup team of Postgres hackers: we like to tinker. At times, features we think will be amazing, don’t lead to ship-worth products. In the spirit of transparency, we’ll let you know what we tried, what’s good, what’s not good, and everything in between.

We all win by being transparent about our learnings and bias towards oversharing. Everyone on the Hydra team is an open source advocate and we like to build in public.

We like to learn

We believe in “Linus's Law,” named after Linus Torvalds, the creator of Linux. The law proclaims, "Given enough eyeballs, all bugs are shallow.” If you think we could have taken a better approach, open a github issue or contribute a PR.

Keep it simple

We strive for simple words and clear examples. If you have technical questions chat us on discord.

Why not make it fun?

Make no mistake, we’re serious database engineers- but, this industry needs an antihero who shoots it straight. Tired of the “innovative digital transformation” and buzzword compliance? Well, Hydra is for you… the database hero-ish you deserve.

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Simon Wijckmans
Product Lead at Hydra

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